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Back to posting! Here's what I've started on:

In this whole site creation biz, as I get more technical capabilities under my belt, I'm increasingly focusing on goal achievement. Whether a site of my own or a client's, I want to better nail the goals of the site – building a lively community, or promoting something external (events, services, etc.), or generating online income, or whatever the goals happen to be.

SEO. Traffic building. Site performance (a big deal when the traffic starts coming in!). Improving goal conversion (such as encouraging clicks or sign-ups). All of these are topics and techniques that aim toward achieving a site's goals.

I've gathered and read so many resources on those techniques, and have implemented so many tips and tasks here and there – so many that it's hard to keep track of where I've been, let alone where I have to go.

I'm organizing these resources into something clients, readers, and I will be able to use. And as I organize those, I'll be putting them to use – once again, using this site as the main guinea pig – to test and refine the techniques.

Coming soon: The Book!

So here's what to expect: an online Book gathering and organizing all know about SEO, traffic building, and revenue generation, with a particular focus on tools and best practices for Drupal, along with self-surgery reports on what works for me. It'll get built bit-by-bit, so please check in often.

All in-progress content resides in outliner files and other miscellaneous formats, so there's just a placeholder top-level Book page for now: http://www.drupalace.com/DASTARD

DASTARD? What's that stand for? "Drupal Ace SEO, Traffic and Revenue Diary". I'm certainly open to suggestions for a better name; after all, working toward SEO, traffic, and revenue generation is a normal thing to do and hardly makes you a dastard!

In the meantime, I did place one bit of content to the Book: my "Drupal and the Blogging Starter Checklist" series of articles. What I'm planning for the Book won't follow the same format as those articles, but the series does address the same topics of site-building for goal achievement, and provides some good supplementary material.

Hi ho, hi ho, it's back to work I go!