revenue

Inspired by a request for a quickie SEO advice overview, and culled from the pages of the STARDOM manual, it's the Drupalace Site Promotion and SEO One-Page Checklist! It's not a detailed how-to, just a heap of goals and reminders packed into one PDF page. Have a look, and fire away with your merciless feedback. I can take it...

Drupalace Site Promotion and SEO One-Page Checklist

"Okay, that STARDOM book is all right. But do you have a short checklist of things to keep in mind for SEO?"

That's what a friend asked your humble scribe not long ago. And, hmm, such a thing would be useful for me, too. So I totted up a big list extracting the key points from STARDOM, in really simple form, to create: the Drupalace Site Promotion and SEO One-Page Checklist!

There's next to no detail on that list. Yet it's not memorize-it-and-burn-the-paper short, either; it covers a lot of points. But it does all fit onto one page, and should provide any web master helpful reminders of optimizations that are easy to overlook.

Go through the list, toss out items that don't apply to your site, and check whether you've implemented those that do. For overly-broad items that call for more explanation or breakdown, dig up details within STARDOM, or learn more at any number of great online resources.

This is definitely a work in progress; I greatly welcome your suggestions for what's superfluous, missing, or just plain wrong in my checklist. Please drop a comment or a message!

Useful?

If you find the resources on this site helpful, please consider a small contribution to hosting costs (just click on the image below). Karma will smile upon you and all your sites.

Good God, I've been at the graphics software again. Restraining order be damned, I say!

The work I've now dubbed SEO, Traffic, and Revenue: Drupalace's Online Manual (STARDOM) is still very much in progress, with the next round of updates in the oven. But now that the upgrade to Drupal 6 is mostly taken care of, and a new theme garishly under way, I'll take up the long-neglected task of announcing the thing, and coughing up a STARDOM logo.

Next up: After upgrading more sites to D6, and putting up more STARDOM content, I'll start applying STARDOM how-tos to those sites. With stellar results, I'm sure. : ) (Or is that : /  ?)

Back to posting! Here's what I've started on:

In this whole site creation biz, as I get more technical capabilities under my belt, I'm increasingly focusing on goal achievement. Whether a site of my own or a client's, I want to better nail the goals of the site – building a lively community, or promoting something external (events, services, etc.), or generating online income, or whatever the goals happen to be.

On its way: An organized working of my collected notes and resources on the topic of goal achievement for Drupal-based websites - specifically, best practices related to SEO, traffic, and revenue generation. 

Let me quickly lay out the plan:

1. This Book will collect techniques and tips for achieving goals with a website, whether that means community building, revenue generation, readership increase, corruption of the innocent, whatever. All with special asides on how Drupal fits in.

2. It'll roughly follow the tried-and-tested "Plan, Do, Check" action cycle, as follows:

• Plan: Building a good site, promoting it effectively.
• Do: Achieving goals (building community, getting clicks, making money, etc.)
• Check: Monitoring results, making improvements. 

3. The Book begins from a selfish desire to organize my own mess of notes into something I can use to improve on goal achievement with my own sites. But as long as I'm doing that, I'm more than pleased to offer the same info to any and all, and benefit from your criticisms.

Don't be surprised to see a mish-mash of stuff with big, gaping holes. Things will get filled in and straightened up. And don't be surprised if my how-to info looks like a blanket list of all the stuff this site isn't doing right. Again, improving my own sites is a key goal, so that contradiction is to be expected!

4. Once a fair amount of how-to info is posted, the real fun begins for me: I'll work the techniques into a checklist, and begin applying it to a coterie of my own sites that could stand to be more successful. Naturally, I want to write about that process and its ongoing results!

5. At every step of the way, I would love to hear criticism, corrections, and suggestions from readers. Additional information is welcome, including links to useful how-to information for site builders.